Let nothing stand in the way of the adventure. This is the story. They traveled and explored whatever the circumstances ...
We come from a people who were eager to explore and constantly wondered what was on the horizon - exploring for us is a state of mind, a state of restless curiosity and curiosity is one of humanity's most endearing traits. It has helped us to innovate, to survive, to achieve the impossible and to strengthen our community.
But the modern interpretation of this is no longer about conquering new land.
It's about overcoming challenges, becoming mentally and physically strong, getting a little away from the busy everyday life filled with stress and hustle.
Hunting, Trekking, Fishing Being in nature means to us that you are away from the city and the noise, out where your Iphone does not connect, and deep into the healing fresh air from a dense pine forest. It provides a meaningful connection to the wild around us, and it awakens the wild that is still within us.
This connection keeps us down to earth, and gives us a much needed perspective that shapes our lives far beyond what we can imagine.
This is where our message grows from. We enable the adventure in nature, by offering quality clothing at low prices that the people can afford.
VikinX is a modern interpretation and celebration of the Nordic revolutionary Vikings, through quality clothing at a fraction of the price, which makes the adventure possible and lets you explore nature and the wilderness, as our ancestors did.
VikinX is settled with a market that is characterized by traditions.
These traditions are not only manifested through the individual consumer's usual hunting or hiking, but are especially expressed through the choice of hunting and outdoor clothing.
A market where there are only a few established brands to offer clothing, which have therefore been able to take sky-high prices for their products.
Not only has this resulted in hunting and outdoor clothing becoming significantly more expensive.
But most importantly, it puts a barrier on the average hunting and outdoor enthusiast who chooses not to put the budget out of control to fund a new, and perhaps necessary, jacket or pants.
This will change VikinX.
- Max Lidegaard ; Adm. Director, Product Developer, Coffee Maker & Founder of VikinX.
"I was trained in a sports shop in Herning, and after a few years with the combat troops as a sergeant, and a few more years as a buyer, my little adventure began as a supplier of sports and leisure clothing via my own factories in Poland, Ukraine, Uganda and South Africa.
Here I have for 20 years delivered to i.a. Puma, Hummel, H2O, Kappa, Umbro, Diadora and thus the game clothing for i.a. the various Danish national football teams, national handball teams, national ice hockey teams, clubs such as FCM, FCK, Brøndby and national teams / clubs in more than 30 countries. "
"Almost 3 years ago, I decided that the last about 10 years of my active working life should no longer be spent on sportswear - but instead should focus on my other great passion: nature and hunting.
With my International experience in the development, production and sale of clothing, I thought I should be able to do that at least as well as the established brands in the industry. "
"The motto was to be value for money and how to hit a collection that 80% of Denmark's hunters and naturalists could enjoy and benefit from without costing a fortuneormue
Today we are a composition of hunters and outdoor enthusiasts.
With 37 years of production and industry experience as well as a clear focus on quality at the price, we have established a close and effective collaboration with our manufacturer of hunting and outdoor clothing.
Through constant sparring and product development with our supplier, where each collection goes through multiple phases before we are satisfied, we have managed to create completely unique, simple and durable Danish designs that have been thoroughly tested in the Nordic climate to last for years. "
"I usually compare VikinX with a VW Passat.
There are better and MUCH more expensive cars, but most ordinary people will be very happy with a Passat and if they even have to pay the price as for a KIA (without belittling KIA)IA)
– then they will be extra happy with the Passat "
"We are still (apart from the Covid-19 period) physically at the factories every 3 months to follow up on things and make sure that we also constantly try to make ourselves a little greener so it is not only the color that is green but also the product itself and what lies behind.bag.
Thanks to thorough BSCI inspections, carried out by the industry-leading Bureau Viritas, we can guarantee that the people behind our products freely choose their work, have safe working conditions, reasonable working hours and receive a reasonable salary.
Click here to read more about Bureau Viritas
"The Vikings and the Viking Age have always seemed exciting to me with their desire to explore and challenge the world - not warlike - but more commercially.
So our brand simply had to be called VikinX (pronounced like the Vikings in English) and Xet had to be formed by two swords and at the same time be an X factor. "or."
"With the right partners behind us, we must say today that we are succeeding. The Viking expedition seems to be a success, and despite the Covid-19 restrictions, we already have ”conquered 9 countries outside Denmark's borders and ready for further expeditions when restrictions allow. "."
"Very few ordinary natural people need a jacket that keeps water out for days, if you are out in any rain for 1-5 hours every weekend. Only the few who live in Frederiksberg need a car with permanent four-wheel drive and 8 cylinders . "."
It's not just about the average hunting & outdoor enthusiast now having the budget to buy quality clothing. It is about more people now being able to come out and experience the free space and worry-free universe that nature makes available.
Things are not as they used to be. Busyness, jobs, social media, are among other reasons why we no longer have the same opportunities to realize ourselves. VikinX is inspired by a time when we were not controlled by electronics, social media or the like - namely the Viking Age. A time where one could explore and enjoy the healing effects of nature on body and mind. With this thought in mind, we have created timeless designs that are not only at a fraction of the price, but which are uniquely created for the Nordic heavy and wet climate.
VikinX is a combination of hunters and outdoor enthusiasts. With 37 years of production and industry experience as well as a clear focus on quality at the price, we have established a close and effective collaboration with our manufacturer of hunting and outdoor clothing. Through constant sparring and product development with our supplier, where each collection goes through multiple phases before we are satisfied, we have managed to create completely unique and durable designs that have been thoroughly tested in the Nordic climate to last for years.
Out in nature
Through detailed and modern optimization and streamlining of our entire value chain, from idea generation to order delivery, we have managed to create designs at prices that make sense. This means that it is no longer only eager hunters and passionate outdoor enthusiasts who can explore the amazing nature. But that the more "ordinary" people, now can afford to get out and create their own memories and amazing adventures in nature.